Packages

Yes — I’ve found this is the best way to deliver a cohesive, high-quality result. In my experience, whenever parts of the process are handled by different parties, the outcome often feels inconsistent in style and quality.

Even the Essentials package gives you everything you need to launch with a cohesive, well-designed look:

• a professional logo,

• licensed fonts for future use

• business card design

• brand style guide

• social templates to keep your Instagram and Facebook on-brand

• professional photos and

• landing page website with 4–5 sections

Larger packages build on this foundation with even more tools and value.

In general, no — just like you wouldn’t bring your own ingredients to a restaurant for the chef to cook. However, you can always choose a smaller package, and we can add selected elements from a higher package to tailor it to your needs

My whole philosophy is that branding should feel simple and stress-free. In the fastest case, everything can be ready within a week, and even with photoshoot delays it rarely takes longer than a month.

Stretching projects out too much often kills the momentum for both of us, so I keep things moving at a steady, enjoyable pace — for you, for me, and ultimately for your clients.

We’ll start by talking about you, your brand, and the kind of feeling you want to spark in your clients.

From there, I shape the visual and communication style that will help your brand stand out while staying true to your values. I then create moodboards and logo drafts, and once you’re happy with the direction, I build your brand identity and arrange the photoshoot. With the photos and style guide in place, I design your social templates and website — and from there, your brand is ready to begin its journey.

Throughout the process, I make sure everything feels simple and collaborative, so you can enjoy seeing your brand come to life.

I always prepare at least three different moodboards and logo drafts — sometimes even more. Once you’ve chosen your favorite, we can fine-tune it up to three additional times.

The idea is to keep things simple and avoid endless back-and-forth. Since I take the time during our initial conversations to thoroughly understand your vision, the first versions I create are usually already very close to the final result. From your side - if you've already decided to work with me - it's very important to trust my experience. I only have your brand's best interest in mind.

The best time is during the brainstorming phase, when I can get a better understanding of your vision and help shape it into a strong, competitive brand.

But don’t worry if you've already started the process — we can still work together to refine and elevate what you’ve built so far.

Your vision, values, and personal style form the foundation of my work. You’ll have the chance to review moodboards and drafts, and your feedback will guide the direction we take.

From there, I refine and finalize the brand on my own to ensure a consistent, professional result. In my experience, too many competing ideas often dilute the style and quality — this way, you get a brand that’s both cohesive and true to you.

Absolutely! Launching your brand is just the beginning. I keep long-term relationships with most of my clients, supporting them as their business grows. You can always reach out with new ideas, and I’ll be there to help with fresh designs or updates to keep your online and offline presence consistent.